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HH cologne 2017

topics, how to produce content, how to create digital products, and turn readers into customers. The book focuses on three reader groups: those that want to set up a new blog, those that already run a business and want the opportunity to use a blog, and those that want to expand their offline business with an online support pillar. Be they self-employed, retailers or trainers/instructors – everyone has unique skills and special expertise. If set up in the right strategic way, a blog will turn readers into interested parties and customers. “A blog is a guarantee for building up an image and expert status as quickly as possible. This is why I also call my blog my very own, entirely personal advertising agency. We live in fast-moving times, content flies at us per Facebook, Twitter, e-mail, WhatsApp and text message, as well as the old, classic media such as radio, TV and print. It is therefore not easy for a small business to position itself, build up an image and attain the right status,” explains the book’s author. “Marketing is no less than developing oneself from ‘replaceable’ to ‘superb’. It is all about getting into people’s heads and leaving something there that endures, that remains. And as soon as it becomes about turning people from interested parties into customers, a bell should sound with these people and remind them that they already have indeed seen, heard or read something superb in this respect.” So, why not try out something new and increase your publicity and win new customers by blogging? You have nothing to lose, so just get started right away! Seit 2000 kreieren wir Impulse rund ums Selbermachen. Gemeinsam mit unseren Mitgliedsunternehmen: www.initiative-handarbeit.de Die drei „E“s // The three “E”s Educate: Ein Blog liefert Inhalte, die Menschen Neues erklären, etwa in Form von Tutorials und Schritt-für-Schritt-Anleitungen, und löst damit ein Problem des Lesers. Educate: A blog provides content that explains new things to people in the form of tutorials and step-by-step instructions, for example, and consequently resolves a problem for the reader. Entertain: Ein Blog liefert Inhalte, die den Leser unterhalten, amüsieren und auf kurzweilige Art an die oben genannten „Lerninhalte“ heranführen. Die Educate-Inhalte sind so verpackt, dass sie leicht, schnell und mit einem Lächeln auf den Lippen konsumiert werden können. Natürlich gibt es auch Blogs, die „nur“ mit dem Entertainment-Faktor auskommen. Daraus ein Business zu machen, ist aber um einiges schwie riger. Entertain: A blog provides content that entertains, amuses and takes the reader to the “learning content” mentioned above in an enjoyable way. The “Educate” content is packaged so that it can be consumed quickly, easily and with a smile on the lips. Naturally, there are also blogs that “only” get by with the entertainment factor. Making a business out of this is, however, a bit more difficult. Enlighten: Ein Blog öffnet die Augen und zugleich auch Türen. Seine Inhalte lassen Leser also nicken oder kopfschütteln, sie rütteln auf, motivieren und verweisen auf neue Aspekte, die den Leser dazu bringen, seinem Leben neue, bessere Elemente hinzuzufügen. Enlighten: A blog opens the eyes and doors at the same time. Its content leaves readers nodding or shaking their heads, it moves, motivates and points out new aspects that cause the reader to add new, better elements to their life.


HH cologne 2017
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